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Course 2: Preparing the launch of your ethnic project after the creation of your company.


  • Identify the steps necessary to the launching of your ethnic business.
  • Develop a Marketing program for the launch of your business venture.
  • Develop an action plan.
  • Successful launch.

Content elements

  • Know the 3 steps of the launch.
  • How to create a winning marketing program including traditional, and technological tools to promote the launch
  • How to create promotional content for a powerful launch.
  • How to create an action plan that will enable a successful startup of the project.
  • Know how to take advantage of the launch period.
  • Pitfalls to avoid.
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