1 – ENTPR01ENG – Business in the Box

Course 1: Business in the Box

Objectives

• Understand what ethnic entrepreneurship is
• To structure your project in order to start on the right foot and earn market ground.
• Acquire a simple but effective approach to structure your project in 40 hours.
• Acquire the tools to get a business started quickly with few resources.
• Search for relevant resources to develop your project.

Content elements

• What is an ethnic business: definition, role, vision and usefulness.
• Ethnic project issues and how to manage them successfully.
• Research needed on the project.
• Learn how to position yourself as best as possible.
• Make an inventory of the financial and logistical needs in order to start.
• Proposal of a simple but effective approach to structure your project in 40 hours.
• Your project plan including your strategy, your position, your marketing plan and your revenue targets
• Create internal tools for managing your business.
• Create external tools for promoting your business.
• Test
• How to promote the interests of your community and its network to find the financial and strategic support